Email Marketing: 5 Strategies to Increase CTR

Email marketing is one of the most cost effective and result oriented online marketing techniques applied by both small and large enterprises to reach customers across the globe. One marketing research firm estimated that in 2017 total 225 billion emails will be sent for promotional purposes. So, you can imagine that it will be very …

Email Marketing: What to Do and What Not to Do

Email marketing is one of the oldest and most effective online marketing techniques. Running an email marketing campaign does not require thousands of dollars, hence can be utilized by small startups as well. Data shows that in USA email marketing garnered 4300% ROI for a wide range of businesses. It is certainly an overwhelming rate …

The Future of Email Marketing: Automation and Multichannel deployment for marketing messages

As the strategies and technologies available for marketing undergo transformation, businesses get exposure to technologies that will improve service delivery and increase returns, two things every business can afford to have more of. Many predictions have been put forward regarding the development of email marketing over the next three or so years. One such prediction …