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Search engine optimization is no doubt an essential factor among marketers. When you go for web page or blog page optimization, then you are making your website more visible to people who are searching for keywords that are associated with your product, brand or service via the search engines like that of Google. But, when the question of Google’s algorithm arises then it can be quite a tricky tactic to master the tips and tricks. We all know that the SEO practices keep on changing and with every passing year new techniques come up with the latest changes to the search engines. So, the old SEO techniques or the “old-school” methods are quite different from the most recent practices. And it matters a lot for you to understand the difference between both the old and new techniques as well as using the right one to reap the best possible benefits.
SEO tactics for marketers
We understand the confusion that persists among inbound marketers and in this post we will be discussing optimizing the blog posts for keywords we care for as well as other tactics for optimization should also be kept in mind. In this post, the tips shared are meant for beginners who need the basic SEO guidance for starting their websites or blog posts. The subject SEO is never-ending, and it has lots of perspectives as well. You can use the tips I am sharing like a checklist for your blog.
Search Engine Optimization for your blog contents
Focusing on 1–2 long-tail keywords
Optimizing the posts for keywords does not just mean incorporating as many keywords as possible into the posts. It turns out to be harmful to the SEO as search engines will treat this as keyword stuffing. Thus, it means for the search engines that you are only trying to get a good ranking for organic search. And this concept is not cool at all with search engines. At the same time, this also hampers the experience of the readers.
But that’s not cool with search engines, nor does it make for an excellent reading experience. Instead, the keywords should be used in the articles in such a way that it never seems to be used forcefully or stuffed unnaturally.
It is advisable that you should focus on one or just two keywords maximum at a time for each post. This will help you to stay on your track and maintain the goal of your posts. More than one keyword can be used in a single blog post anytime, but the primary focus should be narrowed enough so that users can spend their time in optimizing one or more keywords.
From this end, long-tail keywords are highly efficient. And as per the surveys, we can conclude the fact that site users looking for the long-tail terms are often more qualified. I mean, this will enable you to get the right kind of traffic, means visitors who can convert using the long-tail keywords. With the services of SEO Nashville experts, you can ensure that all the SEO factors for your blog are taken care of smartly and efficiently.
Using keywords in specific places of the posts
Now when you have to manage to get your keywords, then you can even incorporate the same in the posts. But, there is another factor that needs to be taken care of so that you can manage to get high ranks in the search engine result pages. Mostly, there are around four places where you can try to include the headline, body, URL, headers and Meta description.
It is suggested that you go for including the keyword once in the title because it is the most important part of any content because it can attract the readers as well as allow them to judge the content relevancy. Within the initial 65 characters of your title, you need to add the keywords. If we speak technically, then Google consider the pixel width and not the count of the characters. Recently, it has increased the consideration for the pixel width for the search results. It grew from 500 pixels to around 600 pixels.
Do you have a lengthy headline for your contents? Well, it is no doubt a very good idea to have long headlines, but make sure to use the keyword in the beginning as it might cut off in the SERPs near the end. And this can take a major turn in the perceived relevance of the posts.
Body and headers
Make sure to place the keywords in a normal way throughout the post as well as in the headers. It means, using the keywords in the body of the post but a completely natural as well as reader-friendly manner. Keywords stuffing can lead to penalization as well. So, before starting with a new post, you need to consider the ways of inserting the keywords. Do not make this your primary focus. The primary focus should always be the interest of the audience.
You need to optimize the URLs as well because search engines look for the URLs as well to figure out the information contains in the post. In fact, it is the very first thing it will crawl on a particular page. Make sure that you insert one or more keywords in the URL to enhance the visibility of the website.
When it comes to reading the blogs, then make sure that it is designed in a mobile-friendly manner. Today, when most of the people are accessing smartphones, you will see the number of mobile readers is more as compared to desktop and laptop users. So, if you do not make your blog mobile-friendly, then it is possible that you will miss a huge traffic every month.
Apart from what I have stated above, there are many aspects of SEO that need to be taken care of as well. These are just the basic steps that will help you to kick start with your new blog. Continue reading my upcoming posts to know more about SEO tactics and related matters.