The online marketing platform is anything but easy. To survive your website has to keep up with changing trends while at the same time fighting for high search engine ranking. To guarantee visibility in the crowded market you must invest in search engine optimization (SEO). Your SEO strategist will help you design and implement a strategy that is easy to evaluate. With better ranking your website will achieve the set goals including better conversion, more traffic and branding.
There are many strategies being deployed by SEOs today but they can be collapsed into these 5 broad categories:
- Social Media Marketing
Social media is the buzzword in online marketing and for many good reasons. Billions of users are hooked to Facebook, Twitter, LinkedIn, Instagram, and Google+ among other platforms and your SEO expert will help you leverage these numbers. Your SEO campaign must have a social media aspect to guarantee increased visibility and traffic to your landing page.
- Technical SEO
This is the largest part of any SEO campaign and your consultant will use their expertise in coding to guarantee the website is fully functional. It entails both on-page and off-page optimization including headings, Meta tags, server response cods, rewrites among other strategies.
- Website Audit and Architecture
Before the SEO projects a website audit is done to pinpoint the weaknesses on your website. One of the major pitfalls for web master sis the failure to provide a good user experience and search engines don’t love this. Such weakness might arise from poor site maps, broken links among others. The idea is to identify these problems and go ahead to get them repaired.
- Site Maintenance
An SEO project is not a one-off task like most people might believe. If you have an SEO consultant working on your website they will not only be checking the effectiveness of the strategies but also using analytics to identify possible problems. They work away from sight but they are always there to guarantee optimal performance of your website.
Of course there are many other tasks your SEO consultant will be undertaking including content management, keyword research to mention a few. The role these specialists play in your business cannot be ignored.