Everyone knows that the finance industry us tricky and complicated! But before you decide to carry on with the SEO initiatives for yet another industry, you need to know a secret. Every marketer should make it a point to concentrate only on high-quality content that will be adding value to the customers and audience at large. It is interesting to note that Google deploys a team of content evaluators to make sure that the search engine is only ranking the best of the best. Such content quality raters general spot-assess the rank for the relevant keywords to make sure that the algorithm is getting the job done correctly. That is not all! The highly trained evaluators in Google have come up with specific SEO tactics that ensure high rankings.
To improve the SEO of your financial website, you can always touch base with expert SEO and online marketing companies, such as Washington DC SEO clientsurge and others as well. Discussed below are few SEO tactics that you need to keep in mind as you work out your SEO strategy.
- Get clear on your objective and deliver the same
As you are generating your content, make sure to answer a single question well than ten other questions. Just in case your webpage URL has the term “Top Stock Choices 2018” make sure you provide the answer to that question well. It’s not a good practice to leave your audience and readers wondering what to do with the information at hand. Write the content from the readers’ perspective and add-in every point that you feel your reader would love to know. You can also carry out market research to have a clear understanding of the reader’s place and their issues.
- Mention important data
Google doesn’t want your organization to be the one –point source for all things financial! However, they do want to make sure that they make use of essential data to create and assist all your claims. Is the stock market going to crash? Where can the readers browse to read the data on their choicest subjects? Search for quality sources dedicatedly, and once you have got them, it’s good to be transparent about it to your customers.
- A point of contact
Financial data is complex and financial decisions are very personal as well. The majority of people won’t act without initially evaluating their scopes with someone. Who are the ones in your organization that your readers can touch-base with once they have read a web page or article? And how quickly is it likely for the questions to get answered? Is there anyone present who the readers and customers can speak to about their concerns at any point in time? Hence, it is essential to provide your readers with an out by highlighting the contact details. You should also ensure that you are following the General Data Protection Regulation (GDPR) tactics along with the transmission of the data.
- Select the authoritative authors
Are you generating content about the business investments? If yes, then is your content attributed to your staff writer? On the other hand, is it supported by your organization’s chief financial staff? The marketers present in any random industry usually make the error of creating a dummy writer profile on their websites. It gets done without placing critical thought on it. You can join hands with the other internal resources and make use of the authorship as one means to promote all the expertise of your brand in your financial space.
- Make sure that you are responsive to the other readers
Based on your overall marketing budget, you might not contain the staff resources for responding to all the comment that gets written on your webpage. However, when you fail to acknowledge the essential questions, it completely provides a very wrong indication to your users as well as to the page evaluators. When you are setting up a content marketing plan, you need to ensure all your time on a regular, weekly and monthly basis for reviewing and also responding to every reader query on the webpage, just in case the comments gets disabled. It will show that your company is dedicated to customer service, which contributes in search engine high ranks.
- Always assess your reputation
The online sentiment about the brand and content showcases your reputation as an authoritative and trustworthy source. It is essential for marketers to get completely vigilant when they are managing an organization’s reputation. It comprises providing solutions to unfavorable reviews present on social and web. It is impossible to stop people from telling what they want. You can manage the way your brand responds to the same. So carry out all the efforts to transform a negative review into a favorable brand experience.
Managing SEO for a financial website is not easy! It has its challenges. Other than adhering to the above-mentioned six SEO secrets you also need to place your customers first. It means you need to think from their perspective. Following these tactics will help you manage SEO for financial websites in a streamlined manner.