If you think SEO is dead or dying, you are sorely mistaken.  In fact, it is very far from death.  SEO is in fact morphing from day to day such that you should not consider it marketing really, but a play in branding.  This means that you must be willing to optimize for organic searches if your business is to push ahead and gain more clients.  Here are just a few reasons why you must invest in organic SEO for your business moving forward an hire an SEO expert:

  1. Search engines have greater market share – Almost all customers will now go online to check for reviews before going out and making a purchase. This trend has grown over time and will continue to do so. This means that you need to strategically position yourself on the internet because virtually everybody will be looking for the services and products they need online. With proper organic SEO, you can be sure that you will be well positioned so that they can find you will ease. Without it, you will be giving your competitors the upper hand.
  2. SEO works – One of the main reasons why you should employ SEO techniques is that they work. Even though the algorithms change from time to time, the techniques that form the basis of SEO work wonderfully well if properly used. Your SEO strategies should be methodic, and you should focus on ensuring that your users have an optimal experience. The result will be more organic traffic because you will be positioned high on search engine rankings.
  3. A good return on investment – Marketing in general is expensive. Whether you are going with online or offline marketing options, you will find that it costs a pretty penny. PPC advertising, buying leads, social media marketing and even email marketing tend to be costly without the same good ROI. SEO should be the bedrock of your businesses presence online and then if you have the money, you can employ other marketing strategies including PPC or even social media marketing.
  4. Your competition is employing SEO – One of the things you should always bear in mind is that your competition is leveraging SEO to move ahead. If you are not also doing the same, you are losing ground to them. Since SEO is a process that never ends, and that comes with ever changing algorithms, it is in your best interest to hire and SEO expert to help you gain ground and stay ahead of the pack. By ignoring SEO, you will be giving your competitors leeway to outmaneuver you and gain greater market share.
  5. SEO is here to stay – As search engines continue to develop and change, it is clear that SEO will continue to be effective for a long time to come. Today, video and audio searches are also carried out using keywords in the same basic way that text-based context is searched for. This is one of the reasons why SEO techniques will continue to exist for a long time.
  6. Local searches and mobile bandwidth are on the rise – With the advent of smartphones, searches on mobile devices have come to the point where they are almost more than those delivered to personal computers. This explosion of mobile devices means that business can now leverage local search optimization and should therefore use SEO techniques that make this possible.
  7. Your content profile – It is important to ensure that your content profile is healthy because search engines are looking at websites in a different way. In the past, you didn’t have to worry about social media indicators, but today, they are a big deal where rankings are concerned. Your content profile should be looking into the future. You should actually look years ahead because Google will be evaluating these things when reviewing your site.

The truth is that you need to invest in organic SEO now more than you ever did in the past. If you are not well versed in these matters, it is important that you consider hiring an expert who can bring their expertise and experience on board. Ensure that you have a sound SEO strategy that can help you succeed in your efforts with online marketing. This is actually the most important branding component when it comes to creating your online presence.