10 Ways WordPress Can Help Grow Your Small Business

WordPress is an extremely versatile platform that can be used for a wide variety of websites and businesses. If you have a small business, WordPress can be a great tool to help you grow your business. Here are 10 ways in which WordPress can help grow your small business: 1. WordPress Is Easy to Use One of the main reasons why WordPress is so popular is because it is very easy to use. Even if you are not particularly tech-savvy, you should be able to create a professional-looking website using WordPress without any problems. This is important for small businesses, …

The success of responsive web design depends on the proper use of Drupal modules

Responsive web design is no more a choice, but a necessity as the number of mobile device users overtook desktop users almost three years ago. To reach out to the largest section of the audience and tap into new and emerging markets, it is necessary to create websites that are responsive and adaptive. It means that the website design must display all types of devices, including mobile devices effectively, by changing the appearance to suit the different screen sizes and the browser environment. Creating websites that have lasting value for some planned duration is one of the biggest challenges faced …

The Methodology of Atomic Web Design and its Significance

If you are a front-end developer or UI/UX designer in the web development scenario, then you may have probably heard of the concept of ‘Atomic Design.’ Introduced by Brad Frost, it is the method of breaking a website development component down into the most primary atomic elements and then combine them to build various parts of a website. Why is atomic design significant?   This is called atomic design as it is inspired by chemistry. The concept goes as follows:   Atoms are counted as the most primary building blocks of the world. They cannot be further broken down without …

A Look into the Connection between Graphic Design and Web Design

In the contemporary world, the influence of the internet is undeniable, and one has to make the most of the resources they find online to establish their startup. There are different types of businesses these days which solely rely on the internet and the digital marketing to prosper and get more and more clients. There are various features and tricks that digital marketing relies on, and you can easily make the most of them when you seek the help of the professionals. There are different types of graphic design for the websites which are the primary modes for promoting a …

Drupal CMS – Meeting all Your Web Development Criteria with its Plethora of Features

You live in a genre where open source CMS or content management systems rule the world. These systems are really of great help when it comes to posting and sharing content which is also the reason for their increasing popularity. Presently, there are quite a number of CMSs available in the market, Drupal being one among them. The use of Drupal helps businesses to a large extent for saving the cost of website development, as it is highly capable of managing a website of any magnitude and scale, be it web portals, customized solutions, social networking sites or e-commerce sites. …

6 Content Marketing Strategies an SEO expert Must Use

Most business owners are finding it hard to survive on the online platform. The competition is stiff and there is always the search engine result pages (SERPs) ranking to worry about. If you are struggling to leverage the internet in your marketing strategy, it is highly likely you have not invested in search engine optimization (SEO). If your business is not available on search engines results, you will not see any ROI. One of the most prominent SEO strategies to promote your website is content marketing. Consider this; people don’t just visit to your website to buy but also to …

3 Must-have Skills to look for in an SEO expert

If you are launching an online business or you are already at you need to appreciate the importance of search engine optimization (SEO). You will be surprised to know that millions of websites are launched daily but most of them don’t achieve their objectives due to poor SEO strategies. If you rely on web traffic to make money then make sure you have an SEO consultant working for you. These specialists bring experience and expertise to improve your ranking on Google, Yahoo and Bing. Well, there are thousands of SEOs out there and making the right choice can be herculean …

The Advantage of Using Holistic SEO Expert Services

If you are a business entrepreneur you must be constantly looking for ideas to improve your operations. The current global business landscape is rife with challenges wrought by increasing competition.  To survive you need to leverage the rapidly growing online platform. If you already have a website it is time to think about search engine optimization (SEO). Whether you have an operational website or you are looking to build one for your business the role of an SEO consultant cannot be underestimated. These experts work to ensure your page ranks highly for your targeted keyword phrases. With more traffic comes …

3 PPC Techniques You Must Implement Right Now

When was the last time you critically examined your PPC strategy? Just like SEO, PPC is a dynamic field and relying solely on AdWords for PPC campaigning is an unwise thing to do. If you look at the prevailing trends in 2016, then it is clear that this is a big year for social media and mobile advertising. If you want to know what is working and what is not in the world of Pay-Per-Click, then this is a must-read for you. Here I will share logical and actionable advice on how you can win the PPC game. Concentrate on …

3 Mistakes SEO Experts Make when Assessing Content Performance in SEO

There are many ranking factors that Google and other search engines apply to determine which pages are ranked first for different queries in organic search. This has changed with the proliferation of mobile devices used in search, introducing factors like mobile-friendliness and reducing significance of others, like link profiles. One thing remains certain: improving user experience on both desktop and mobile pays huge dividends. Below are a few mistakes SEO experts commonly make when assessing user experience. You should always have low bounce rates High bounce rates can also be an indicator for strong content – if the page gives …