Did you know that the ratio of searchers clicking on ads displayed on Google is increasing more than ever in the US? Similarly, the number of users clicking on nothing is also increasing. Clicks on organic search results are also reducing by the day. Based on the findings of Jumpshot, mobile searches witnessed a significant change during 2016-2018, with ad clicks increasing from 3.9 percent to 8.9 percent, organic clicks dropping radically from 40.1 percent to 29.7 percent, and no clicks increasing from 56.1 percent to 61.4 percent. Even a couple of years ago, one-third of the internet users clicked on nothing because most of their questions have been answered by Google’s answer boxes that come with a question and an answer below it. The searchers may also have read another description on the Google page.
However, mobile usage is on the rise more than ever. According to an article published on https://www.huffingtonpost.com, more than 20 percent of searches on Google are now done using mobile devices. Again, in 2012, more than 50 percent of all local searches were performed using mobiles. There is more data related to mobile use. Did you know that 25 percent of web visitors access the internet through a mobile phone in America? Again, 25.85 percent of users open electronic mails on mobiles while 10.16 percent open using tablets. Read on to learn how mobile use has changed SEO tactics.
The difference in mobile searches
When it comes to mobile searches, the difference is overly evident on smartphones, where answer boxes, ads, listing types, and pop-up videos, take up the initial screen of the maximum search results. You will find less of natural search. Therefore, it becomes clear why users that are on mobile do not click on anything at all. That is the reason why a greater segment of the population behaves in this manner, i.e. they click on nothing.
What does that imply for SEO?
With the increase in mobile users, does that mean SEO will fade away soon? No. That is because, as long as users online search for something or the other, irrespective of the platform, be it PC or mobile, optimizing content will remain the priority. It is essential for targeting the mobile audience and therefore, SEO experts need to be smart about their methods. It is the key to the success of your online presence, visibility, and ranking in the search engine results pages (SERPs).
New SEO strategies
To get answers to all your questions related to the new SEO tactics, you need to keep reading this article.
A rank between one and three: The key to success is ranking. Yes, your website needs to appear within the first three results, at least the top five. The internet users are impatient and are in a hurry. Therefore, they will stop scrolling once they get their answers. Remember that scrolling is not fun, finding an answer to a question is.
Get better than the answer box: The online users look for the answer box. That is the only thing that they need when they want some information. Therefore, you need to get better than it and win the answer box. Google’s answer box is nothing but the spoken text when users perform a voice search on smart speakers.
Use informative content: When it comes to an e-commerce site, it is like moving mountains to create precise and unique content. However, searches are informative on smartphones. Then, most of the mobile search result clicks will take you to an ad or lead to no click. Therefore, the intersection of information and mobile is where online stores will possibly meet visitors and earn clicks. Create content that is accurate, answers a user’s question to the point without beating about the bush. The content should say that much as required, no more, no less.
Local search is important for brick-and-click stores: Now, Google has trimmed the local 7-pack search to a 3-pack map to help local businesses to feature in the search results. Therefore, when your business is listed in the local search results, you stay at the top. The users may find a natural listing or an ad above your business, but your brand name remains prominent. Therefore, when you have a physical store, optimize in a way to ensure that your business wins the impressions and gain an in-store visit, even if one on clicks.
Take advantage of paid media together with natural search: There is nothing like improving your online visibility and rankings through organic search. Then, if you fail to compete in natural search for essential search themes, resort to paid search as well as Google shopping. This way, when you collaborate with paid search, you will be in a win-win position, and your rankings will get better. Learn to manage the two aspects collaboratively to reap the maximum benefits for your business.
Boost your authority: Content is always king. When it comes to quality content, it grabs the attention of the visitors or searchers to give you more authority through comments, mentions, and credible links. Persuasive content, information that proves useful for your buyers, and articles or blogs that answers users’ questions about your products or services are shared. Now, some of the compelling content shared convert to links from users who consider it valuable enough to incorporate in their blogs, articles, websites, and social media posts. This way, you build authority in the business or industry to which you belong. For example, if you have an online business related to auto parts, and you post authentic content to help people buy genuine auto parts; your content will gain recognition and will be shared. Your brand becomes trustworthy and credible. Such authority is essential to win the required and desirable first natural listings. It is the key to the success of your business.
Now that you know how mobile usage changed the overall SEO landscape, its use, implementation, and techniques, it is imperative for you to make your website mobile-friendly. Good luck!