Search engine optimization (SEO) has been around for the last 20 years yet it is still shrouded in mystery. Some analysts argue that search engine’s failure to disclose ranking factors has continued to this situation. Whatever the case it is important to appreciate the role SEO plays in the success of your online business. There are millions of websites out there and customers will never get to see some of them because they don’t rank highly on SERPs.
To make sure your business meets is objectives you have to work on ranking and this is where your SEO expert comes in handy. These experts offer specialized skills to market your website and improve users’ experience. They not only work on the site’s architecture but also focus on the content. They offer holistic services to give you a competitive edge in your niche.
Like most business owners you probably don’t comprehend what these specialists actually do. In fact a survey on Search Engine Journal shows that most clients don’t have an idea what to expect from their SEOs. This has at times led to disputes especially when the terms of work are not clearly spelt. Before hiring your SEO consultant it is important to appreciate what they can and can’t do for you. Here are some points to remember:
- SEO has no guarantees: This might sound confusing especially if you are worried about your falling ranking. Well, you need to appreciate that unless an SEO consultant wants to deploy black hat techniques there are no over-night success guarantees. SEO involves a lot of behind-the-scenes work and it will take time before you start seeing the results.
- SEO is goal-oriented: Again you have to understand that while getting to the top of SERPs is a much desired situation it will take time. It is a goal and like all goals it will take time to achieve. Before commencing the project you have to set the goal; better ranking, increased traffic and better conversion but you have to be realistic about the timeline.
While it is understandable that you want a quick-fix solution to improve your ranking it is important to appreciate that your SEO specialists can’t work magic. You must be realistic in order to set goals that the project can attain.