What are the Benefits of SEO?

There are numerous ways of marketing an online business including using ads known as PPC marketing, email marketing, affiliate marketing, classified ads marketing, SEO, etc. If you ask any SEO expert SEO remains as one of the most effective. SEO is such a powerful online marketing strategy and comes with the following benefits: SEO increases your website traffic – it is important that you work towards getting recognition and a rank from Google. Attracting a good audience to your website means more clicks for you. Therefore, ensure that you create relevant titles, valid Meta descriptions and of course applicable keywords. …

5 Reasons to Use Tailor Made Marketing Solutions from an SEO Expert

Now that you have created a magnificent website what next? According to a report on Forbes in 2013 over 70% of new sites sink into oblivion due to lack of long-term strategies. The U.S Small Business Administration (SBA), over 68% of medium enterprises complain that their websites are not bringing any impact on their sales. If you are in this quandary, it is most likely you are not leveraging the full power of online marketing. For your website to make any mark, you need quality traffic. These users will eventually translate to sales. With high sales conversion you are able …

Upcoming SEO Trends in 2016: An Observation by SEO Expert Nashik

2016 is here and SEO experts are gearing up to tackle the challenges Google and other search engines will throw at them this year. Being a professional search engine optimization expert, I like to gather knowledge about the upcoming SEO trends at this time of the year as it helps me to stay updated and provide timely services to the clients. Some optimization rules such as inserting keyword in content, internal link building remain the same, but what about the new trends? SEO tactics you either didn’t hear or try in 2015? Let’s take a look at the 5 SEO …

How to improve your Website’s SEO

Any SEO expert will tell you that the SEO world is highly dynamic because major search engines like Google keep changing and updating their algorithms. However, some if you want to succeed in optimizing your website there are some factors that seem not to change. These are discussed below: Create high quality content – Create original grammatically correct and unique content to post on your website. With non-plagiarized content, whether in form of blog posts or regular articles, your website will be on the best side of Google, with the right content, you can also be sure that your website …

How SEO Increases Online Visibility and Generates Traffic to your Website

Congratulations for creating a brilliant website. It is now time to get busy doing whatever it takes to attract a large audience to that website. How do you attract a meaningful audience online? Well, in this day and age, SEO is one of the most accepted online marketing strategies. It is because of its effectiveness and long term results that website owners across the globe are leveraging on SEO (Search Engine Optimization) to generate traffic to their websites. Truth be told, no one comes up with a website with the intentions of keeping it hidden from the world. Websites are …

Discover the Ways to Best Utilize Social Media and SEO Together in 2016

Everyone knows that social media and SEO work hand in hand, but if you ask SEO experts to clarify how these two works together, most of them will fail to provide a solid and informative answer. Let’s understand one thing first. There is no doubt that social signals affect search ranking, but that does not mean if you compose and share useful content, Google will be impressed. Once you post content on social media networks, your next goal is to promote that content so that it brings the desired search engine optimization results. If you want to amalgamate Social Media …

7 Best Practices an Established SEO Expert Applies

The modern business world is as tough as it can get. With increasing global competition and reduced financing due to the 2007/2008 economic recession, you need to leverage the online platform to tap into the rich market. A Forrester Research study shows that there are around 3.29 billion internet users today and hence the internet is the future of business. Place of Search Engine Optimization Nevertheless, a website is not enough because there are millions of similar sites for the keywords you are targeting. The secret is getting high rankings on search engine result pages (SERPs) for the target keyword. …

5 Points to Help Simplify your SEO Expert Marketing Strategy

For an SEO Expert, online marketing is all about customization to fit one’s business needs. Measure What Matters Money and time are invested in social media marketing with the hope of return on investment. This has necessitated programs to help with data analysis. The metrics can however be in conflict at times and one can get lost in the complex details. It is vital to keep the goal in mind and focus on the numbers that will help make the right decisions towards the growth of the brand. Converge Your Data Marketers have the tendency, according to research, to store …

Penguin 4.0 Is Coming: Discover Ways to Shield Your Website

It is expected that Google Penguin 4.0 update will be released in the coming months and SEO community all over the world believes that it will be another major algorithm update like the first version of Penguin. The last time Google unleashed Penguin update aka Penguin 3.0 was way back in 2014. It’s 2016 now and since they are taking so much time to release the Penguin 4.0, it is not unwise to guess that it will leave a major impact on search rankings in the USA and beyond. According to Google, Penguin 3.0 affected less than 1% of search …

Google: Right Side Ads Are Dead, Long Live the PPC Ads

Google offers lots of services to the web users for free, yet they are one of the most profit making companies in the world. The credit behind their supreme success and profitability can be dedicated to paid searches. Google makes money from PPC ads, but today if you search for a product or service on Google, you will notice a major change. The PPC ads displayed on the right-hand side of the SERP are completely gone. In fact, the SERP looks somehow hollow as the right side is blank. What does this mean for the digital marketers and SEO professionals? …