A Pew Internet Research on social media has revealed the power these platforms have on businesses. According to the study, 65% of adult Americans are now on social media which is a tenfold jump from 10 years ago. In fact, 90% of young adults use various social media platforms including Instagram, Facebook, Twitter, Google+, among others.
As a suave business, you appreciate the power of visibility in raising your website’s ranking. Social signals from Google earn you high ranking and your SEO consultant will indeed use them as part of the marketing strategy. The idea is all about the possibility to connect with millions of people across the platforms leading to more visibility for your brand and more service awareness.
So, how can an SEO expert help? They offer expertise in different platforms by creating content that fits the requirements for the specific forum. As a business owner, you are too busy to tweet about every activity your company is engaged in but then again such information is invaluable because it can generate more user-generated content which raises your brand’s profile.
Unique and Original Content
There is more these experts can do as part of your SEO campaign. Through customized packages covering different platforms they will be able to generate much hype around your products to ensure your fans are intrigued. By creating unique posts they will captivate your fans and get the attention of clients who are always looking for genuine content from brands.
One of the most important aspects of SEO is monitoring your brand’s mentions. Social media campaigns can be used for this purpose in order to know what customers are saying. Such comments can then be incorporated in your overall SEO campaign.
By interacting with your customers and followers on social media an SEO consultant can help you to earn quality traffic. Some of the strategies used include social media contests which garner relevant traffic to your website. This in turn raises your ranking on search engine result pages (SERPs).
An SEO specialist is also invaluable when it comes to managing social media accounts. They also help to design them professionally while still retaining a playful touch to engage with more target clients.