4 Myths Your SEO Expert will Help Debunk

Search engine optimization (SEO) is one of the most debated aspects of online marketing. While some analysts vouch for the importance of SEO, others claim it is too complicated for businesses to fully leverage. As a business startup, you will be swamped with contradictions everywhere you look. One thing is clear; while some people argue that SEO is not important, high ranked websites in every niche are deploying strategies that help them rank better on search engines.  The place of SEO in improving visibility for your nascent website cannot be gainsaid. It is important to appreciate there are myriad SEO …

How to improve your Website’s SEO

Any SEO expert will tell you that the SEO world is highly dynamic because major search engines like Google keep changing and updating their algorithms. However, some if you want to succeed in optimizing your website there are some factors that seem not to change. These are discussed below: Create high quality content – Create original grammatically correct and unique content to post on your website. With non-plagiarized content, whether in form of blog posts or regular articles, your website will be on the best side of Google, with the right content, you can also be sure that your website …

3 Principles that will make your life as an SEO Expert in 2016 easier

SEO is a field of online marketing that is always changing, and techniques that were applicable just a couple of years ago are obsolete today. With search engines working harder to provide value to searchers by improving their algorithms continuously, it’s important for budding SEO experts to stay abreast of any changes that will affect the trade, and hence provide true and lasting value to clients. The following are some of these changes: Intention-based search Search engines today have become much better at deciphering user intent than before. Therefore, simply using keywords to mark out your content is not enough …

Email Marketing: What to Do and What Not to Do

Email marketing is one of the oldest and most effective online marketing techniques. Running an email marketing campaign does not require thousands of dollars, hence can be utilized by small startups as well. Data shows that in USA email marketing garnered 4300% ROI for a wide range of businesses. It is certainly an overwhelming rate of success for any online marketing platform and proves the market penetrating ability of personalized email messages. However, consumers as well as email service providers such as Google and Yahoo often treat promotional mails as spam and remove them from inbox. So, the challenge is …

5 Ways to Use an SEO Expert as a Secret Weapon

High search engine ranking is the holy grail of online marketing. It is true that almost every business has a website today, but most of them are still not getting much return on investment (ROI). One of the greatest pitfalls for business owners is the belief that launching a website is all it takes to start getting quality traffic. Well, you are in for a shocker because that’s when the real work actually starts. Once your website goes online, then you have to ensure it remains visible on search engines for your target keywords. A search engine optimization expert plays …

5 Invaluable Techniques Your SEO Expert Needs to Use

Is your SEO campaign generating more leads? If your answer is no, it is time to capitalize on the expertise of a search engine optimization expert. These professionals have the prerequisite technical skills and experience to ensure your online marketing program works seamlessly. With over 12 billion searches being done online every month in the U.S, it is obvious you need to be visible to stay ahead of the competition. High search engine ranking is crucial and it is time to start looking for an SEO specialist. Some of the innovative techniques these experts are using today include: Site framework …

5 Failsafe Strategies to Get Top Rank on SERP

No matter how much popularity PPC ads have gained over the last few years, any SEO survey will indicate that organic search is still the most popular source to bring incoming traffic. In fact, a recent survey revealed that 64% of web traffic is still generated by organic search. Since organic traffic is so important, it is crucial to know how you can improve your website’s rank on SERP. After all, only a top ranking site can expect consistent organic search traffic. Keyword research is a continuous process: One of the basic things that website owners don’t understand is that …

Using your Content marketing strategy to fortify your SEO

Many online marketers have not fully grasped the relationship between SEO and content, even though the maxim ‘content is King’ is one of the oldest and most widespread. Between social signals and links, many fail to recognize that both strategies must have backing of good content that fulfills user needs, which is what gives you a high ranking. The truth is that brand/market leadership is not usually enough to guarantee a top rank for any particular keyword in organic search, even though it can contribute to elevation. As search algorithms grow in sophistication, user engagement and satisfaction are becoming more …

The Future of Email Marketing: Automation and Multichannel deployment for marketing messages

As the strategies and technologies available for marketing undergo transformation, businesses get exposure to technologies that will improve service delivery and increase returns, two things every business can afford to have more of. Many predictions have been put forward regarding the development of email marketing over the next three or so years. One such prediction is the increased momentum and growth of multi-channel marketing strategies over the next few years. Industry experts strongly believe in the potential to develop more means of delivering messages through channels that consumers prefer, rather than just channels that are available for marketers. Most likely, …

How to Gain better understanding of your audience through indirect Competitor analysis

Knowing the way your indirect competition is addressing your audience will help you better communicate and engage with it. Which content has the highest number of backlinks? What are their promotional strategies with websites, content marketing and social media? Given that you’re reaching to the same people, you will find elements that work well with your target audience, but you haven’t applied in your efforts. Indirect competitors’ events, concepts and trends can shed light on the best methods to increase audience engagement and hence improve your own strategies. In addition, you can borrow leaves about sales hooks and purchase triggers …