According to reliable sources, there is anticipation that a Google update is “underway.” Most importantly, this update has affected a few of the major niches in the industry. SEO and digital marketing professionals from all domains have expressed their views, some of them expressing neutral views; while others have gone on to say that this update has adversely impacted their rankings. Alan Bleiweiss, who is the forensic SEO expert in the industry. He revealed that since he monitors as many as 47 websites all from different domains, the following details have come to light. He further went on to state …
Month: November 2019
The Don’ts of the SEO keyword Research You Must Know
Content, link building, and keyword research are the three most daunting SEO jobs. Experts believe that 66% of the people carry the task of keyword research in-house instead of contracting it to any agency; then, 40% of the people do it only when it becomes necessary. That’s why perhaps this particular task feels more laborious. Plus, some common mistakes make this job more challenging for marketers. These are, however, better to avoid for ensuring success for your project. Here is a quick peep into them. Not paying attention to search intent Searcher intent can reveal what users want when they …
SEO is helping in automotive marketing strategy
The automotive industry is a flourishing industry vertical. However, there are several challenges in this vertical, as well. All through the country, most automotive dealership arrives at a common objective. It is all about gaining increasing conversion rates. It is mostly about selling and making profits. SEO though is in a constant state of flux and a fantastic discipline. The actionable insights from SEO experts are used from time to time by various automotive dealerships to gain ample profit. There is a connection between search, revenue, and rank. SEO best practices help automotive brands to fulfil their sales targets. Leveraging …
What prompted University of Arizona to change its acronym for SEO?
The ways of implementing SEO are changing very fast. Therefore, marketers must learn the ropes quickly to stay relevant and effective. As SEO is changing, so also the mindset of marketers must change to embrace new strategies and techniques based on the latest technological developments. Gone are the days when keyword volumes and links were powerful enough to change the SEO fortunes. As the SEO landscape undergoes quick changes, webmasters are engaging in innovative techniques to maintain high visibility of websites. If you have followed the search results of the University of Arizona, you would have observed the use of …
What Google’s John Muller has to say about dark mode SEO?
Dark mode websites are the in-thing, and the feature is now everywhere from Android 10 to iOS 13. From Chrome to Firefox and from Safari to Edge, browsers have embraced dark mode by bringing automatic dark modes to websites. It is by using a special feature of prefers-colour-scheme. Dark mode websites are pretty cool, and some sites offer that mode. But it is an option that users must enable on their device to view the website in that mode. For the convenience of users, iOS13 and Android 10 have this mode enabled and can automatically enable it. Creating dark mode …
Must-read SEO guides that are most useful for beginners
SEO is a must for small businesses and beginners to survive in the fiercely competitive market. It is luckily implementing online marketing campaigns is now both easy and affordable. It is difficult for small businesses to have a marketing set up for reasons of cost, but implementing SEO largely makes up for it because it is now the most effective marketing strategy for businesses of all sizes. Professional guidance is often necessary to implement SEO so that you can start on the right footing. Still, there are many other things that business owners can do by themselves to lay a great …
Keep learning – The secret of succeeding in SEO
SEO is ever-changing and in the absence of clear knowledge about the working ways of Google algorithms. There is hardly any way to point to methods and techniques that can bring sure success. The variables are just too many – different websites, different audiences, different niches, various competitions, etc. They justify the reason for uncertainty about SEO performance. Although there are concerns about which strategy works well and which do not. There is one strategy that every marketer can leverage to succeed in SEO across all kinds of businesses – keep learning. The more stay informed and gather knowledge about …
What does the Google BERT update indicate?
By now, everyone is aware of Google updates. Every time there’s an update or an algorithmic change, SEO also undergoes significant changes. Google sometime back had declared its most important update in the last five years. It’s called the BERT update that has impacted about 10% of the search query. It is interesting to delve into it and know what this update brings with it. BERT – A crucial Google update Google mentions that the BERT update will impact any complex search queries. But it entirely depends on the context. Google shares that the enhancements are all based around enhancing …
Google and SEO changes – Is Google aiming to develop an answer engine?
Google is the domain that search engine (SEO) professionals and marketers need to focus on for their work! And since Google algorithms are sudden and no know one the way it works, most SEOs stay in mystery about it. The best answer that the experts can render when asked about the expanse and impact of the SEO changes and Google algorithm updates, is “it depends”. It might seem like an incomplete and unsatisfying answer. However, there’s a reason for this, as well. Today, the SEO domain and Google are inundated with different websites, various niches, multiple and varied audiences, and different …
Does Google’s BERT sound the death knell for SEO?
In the third week of October, Google quietly took a giant leap by launching its machine learning algorithm. It is BERT or Bidirectional Encoder Representations from Transformers. In which the company claims as to the single biggest change in the last five years. It might even be the biggest change ever for the company. The purpose of launching BERT is to help Google understand search queries better. That is so essential for providing the most relevant results. BERT can understand the context of a full word by looking at the preceding and the following word. It helps to discover search …