According to reliable sources, there is anticipation that a Google update is “underway.” Most importantly, this update has affected a few of the major niches in the industry. SEO and digital marketing professionals from all domains have expressed their views, some of them expressing neutral views; while others have gone on to say that this …
Month: November 2019
The Don’ts of the SEO keyword Research You Must Know
Content, link building, and keyword research are the three most daunting SEO jobs. Experts believe that 66% of the people carry the task of keyword research in-house instead of contracting it to any agency; then, 40% of the people do it only when it becomes necessary. That’s why perhaps this particular task feels more laborious. …
SEO is helping in automotive marketing strategy
The automotive industry is a flourishing industry vertical. However, there are several challenges in this vertical, as well. All through the country, most automotive dealership arrives at a common objective. It is all about gaining increasing conversion rates. It is mostly about selling and making profits. SEO though is in a constant state of flux …
What prompted University of Arizona to change its acronym for SEO?
The ways of implementing SEO are changing very fast. Therefore, marketers must learn the ropes quickly to stay relevant and effective. As SEO is changing, so also the mindset of marketers must change to embrace new strategies and techniques based on the latest technological developments. Gone are the days when keyword volumes and links were …
What Google’s John Muller has to say about dark mode SEO?
Dark mode websites are the in-thing, and the feature is now everywhere from Android 10 to iOS 13. From Chrome to Firefox and from Safari to Edge, browsers have embraced dark mode by bringing automatic dark modes to websites. It is by using a special feature of prefers-colour-scheme. Dark mode websites are pretty cool, and …
Must-read SEO guides that are most useful for beginners
SEO is a must for small businesses and beginners to survive in the fiercely competitive market. It is luckily implementing online marketing campaigns is now both easy and affordable. It is difficult for small businesses to have a marketing set up for reasons of cost, but implementing SEO largely makes up for it because it is …
Keep learning – The secret of succeeding in SEO
SEO is ever-changing and in the absence of clear knowledge about the working ways of Google algorithms. There is hardly any way to point to methods and techniques that can bring sure success. The variables are just too many – different websites, different audiences, different niches, various competitions, etc. They justify the reason for uncertainty …
What does the Google BERT update indicate?
By now, everyone is aware of Google updates. Every time there’s an update or an algorithmic change, SEO also undergoes significant changes. Google sometime back had declared its most important update in the last five years. It’s called the BERT update that has impacted about 10% of the search query. It is interesting to delve …
Google and SEO changes – Is Google aiming to develop an answer engine?
Google is the domain that search engine (SEO) professionals and marketers need to focus on for their work! And since Google algorithms are sudden and no know one the way it works, most SEOs stay in mystery about it. The best answer that the experts can render when asked about the expanse and impact of the …
Does Google’s BERT sound the death knell for SEO?
In the third week of October, Google quietly took a giant leap by launching its machine learning algorithm. It is BERT or Bidirectional Encoder Representations from Transformers. In which the company claims as to the single biggest change in the last five years. It might even be the biggest change ever for the company. The …