Competition on the internet marketplace is getting stiffer every passing day and as an online marketer, you need to think innovatively to stay ahead of the pack. Most businesses are now online and as such, your beautiful website will not amount to much if you are not ranking highly on search engines. Search engine optimization (SEO) is now an integral part of business marketing.
For a long time, the role of SEO has elicited mixed reactions but with ongoing algorithm changes, this is no longer a debatable issue. In fact, a survey of senior level marketing executives ranks SEO as the most effective online marketing techniques. SEO is now considered the most effective lead generation technique and its efficacy levels are set to grow according to Marketingsherpa.
A report by Forrester Research says SEO is still the #1 driver of website traffic. If you are still not convinced about the role of SEO in your business marketing campaign, consider that 93% of internet experiences start with search and you will begin to realize why an SEO campaign is so critical.
The Impact of a Well Implemented SEO Campaign
A well designed SEO campaign enables full realization of your business objectives. This is because the project results are measurable and you can tweak your strategy along the way. There is no underestimating the role of search engine optimization in your marketing campaign. If at all you want to boost your business performance in your niche, you have to be ready to invest in a highly qualified SEO expert.
Among the benefits that your business gets by investing in SEO are:
- Improved user experience – By remedying all glitches on your website, you will create a better user experience for users, which leads to higher satisfaction levels. High satisfaction levels will create a loyal customer base and with time, your business will become an authority in your niche.
- Higher conversion – You might have the most beautiful website but if it is not converting, you are still not meeting your objectives. Ranking highly on search engine result pages (SERPs) makes it easier for relevant traffic to find its way to your website. This in turn increases conversion rates.
- Building customer relationships – There are many SEO strategies that your SEO consultant can use and one of these is social media. With increased interactions, you will gradually earn the trust of your customers.
- Brand awareness – A successful SEO campaign should result in better ranking and higher visibility for your brand. Social media marketing, for instance, grows your brand through mentions. More consumers are now using social media and this is where you can easily grow your business.
- Staying up to date with SEO developments – The SEO industry is one of the fastest changing industries and when you have an SEO specialist working with you, you are able to leverage the trending SEO tools to boost your online business performance.
- Extending market reach – If you are feeling constrained by your current market, you can easily extend your reach by making this one of your SEO objectives. Social media, for instance, helps you reach a new market base while email lists can also be used to target specific customer segments.
- Leveraging analytics – One of the most powerful tools in business marketing is data and you can now get more insight into your target customers, the SEO techniques you are using, your competition and much more. There is a lot of information that you can collect using available analytical tools and this will boost your marketing campaign.
If you have already hired an IT team for your business, it is important to let these professionals focus on core business while your SEO consultant focuses on search engine optimization. Most business owners want to cut costs by doing things in-house but this is not a good idea in the highly volatile SEO industry.
If you are finding it hard to make an impact through your ongoing marketing campaign, it is highly likely that you are not fully leveraging the power of SEO. There are many SEO consultants who provide affordable custom solutions that can help grow your business. You just need to make sure you hire a reputable and experienced SEO specialist with a strong track record in the industry.