Search Algorithm-User psychology: then and now

Consumer behavior is one of the biggest drivers of change in search marketing. Search engines, also created with users in mind, continuously update and review their algorithms to provide better value for users. Algorithms today are more equipped to understand user intent and deliver information that best fits the intent. Given this, the successful marketer …

Is Google’s Penguin 3.0 Update the Final Blow to Websites with Poor Link Profiles?

Google search engine has continuously fought to encourage relevant content and penalize regurgitated and plagiarized content in its search results. To reinforce this, we have seen updates in its search algorithm, which include Google Panda, Google Penguin, Google Hummingbird and now the most recent Google Penguin 3.0. Relevance, Authority and Quality All these updates have …