Gone are the days when only strictly web based businesses such as e-commerce or travel booking companies used to think about employing SEO professionals to gain a momentum in the web world. Nowadays, it is important for even the brick and mortar stores to hire SEO experts to draw customers. Local search and increased use of mobile phone make it compulsory for every business to rank well on Google for paid as well as organic listings. However, since hiring an SEO expert is a costly affair, many entrepreneurs have a burning question in their mind- “How SEO can boost the …
Month: September 2016
Debunking the Role an SEO Expert Plays on Your Website
Search engine optimization (SEO) remains a buzzword inn online marketing. This comes in the backdrop of increasing internet interactions as marketers move in to cash on growing numbers online. If you are a website owner you are most likely bombarded by emails from SEO consultants promising to give your website better ranking. Well, there are many free SEO tools out there and you might be tempted to try your own SEO campaign. However, this will take up your time and if you don’t have prerequisite skills in the field you risk damaging your website’s growth. An SEO expert comes in …
An SEO Expert Explains Why SEO is not a Single Strategy
There is the tendency of website owners to focus on one search engine optimization (SEO) strategy and forget all about the others. They are going to pay attention to something like say social media marketing and forget about link building. It is really a bad way of getting your site to rank favorably on search engines. A website is made up of so many elements and so is the search algorithm that is used by the likes of Google, Bing, Yahoo and other search engines. There are several factors that go into ranking the sites on search engines. This is …
4 Search Engine Optimization Questions Answered by an SEO Expert
That the internet platform is the future of business marketing is no secret today. All types of businesses are banking on digital marketing as globalization brings with it stiff competition in every niche. To survive in this volatile platform, your business website must be optimized for search engines. Search engine optimization (SEO) is the holy grail of online marketing. It ensures your website is visible by improving your ranking for the target keyword. Nevertheless, most business owners find it hard to comprehend SEO and they are not able to capitalize on its immense benefits. If you are having a hard …
4 Easy but effective Strategies Your SEO Expert will use
The online marketing platform is anything but easy. To survive your website has to keep up with changing trends while at the same time fighting for high search engine ranking. To guarantee visibility in the crowded market you must invest in search engine optimization (SEO). Your SEO strategist will help you design and implement a strategy that is easy to evaluate. With better ranking your website will achieve the set goals including better conversion, more traffic and branding. There are many strategies being deployed by SEOs today but they can be collapsed into these 5 broad categories: Social Media Marketing …
3 PPC Techniques You Must Implement Right Now
When was the last time you critically examined your PPC strategy? Just like SEO, PPC is a dynamic field and relying solely on AdWords for PPC campaigning is an unwise thing to do. If you look at the prevailing trends in 2016, then it is clear that this is a big year for social media and mobile advertising. If you want to know what is working and what is not in the world of Pay-Per-Click, then this is a must-read for you. Here I will share logical and actionable advice on how you can win the PPC game. Concentrate on …
3 Irrefutable Reasons to Hire a Dedicated SEO Expert
If you are an online business owner you must be wondering how to survive in the ever changing internet platform. The cost of doing business is already high and businesses are being forced to adopt unique strategies to stay ahead of the pack. The potential of online marketing cannot be gainsaid but the n again the competition is getting stiffer. How do you ace it? The answer is simple; search engine optimization (SEO). A recent study by compete.com shows that 53% of all clicks from users go to the first result on the list. Without an SEO strategy your website …
3 Great Keyword Tools Your SEO Expert should be using
Keywords are the currency online marketers use and it is important to have the best strategy in choosing and using them. The importance of search engine ranking for your targeted keywords cannot be overemphasized. If you are using the keyword tools available it is highly likely that you have chosen the right words and phrases to target your audience. Whether you are running a PPC campaign, producing videos or updating content you must have a keyword strategy. Keyword tools help you to determine the appropriate keyword for your content. With so many keyword options available your SEO consultant will deploy …
3 Easy Questions for Your SEO Expert
While it is all nice to have a fantastic looking website you must appreciate the urgency to get it on the first page of search engine results. Your target audience might never know that your online business even exists leave a lone shopping from it. This is where search engine optimization (SEO) comes in handy. An SEO consultant will help achieve the goals you have set for your website top of which is conversion. When your website is ranking highly you will enjoy more relevant traffic and hence improved sales conversion. These consultants use different techniques including link building, analytics, …