3 PPC Techniques You Must Implement Right Now

When was the last time you critically examined your PPC strategy? Just like SEO, PPC is a dynamic field and relying solely on AdWords for PPC campaigning is an unwise thing to do. If you look at the prevailing trends in 2016, then it is clear that this is a big year for social media and mobile advertising. If you want to know what is working and what is not in the world of Pay-Per-Click, then this is a must-read for you. Here I will share logical and actionable advice on how you can win the PPC game. Concentrate on …

3 E-commerce Trends SEO Experts in 2016 should already know

Few businesses stand to gain from correct SEO strategies as online stores/e-commerce sites. These are sites where products/services can be directly bought. Good SEO for these sites results in larger income for the business. However, these practices are always evolving in response to many factors including search algorithms and user preferences among others. Below is a list of the most dominant trends that are coming out strongly in 2016. Out-of-the-box SEO These are third-party technologies, which are developing as rapidly as search engines change their search criteria. Some of them include tools, apps and widgets which webmasters can use with …

Where Should You Publish Your Press Release?

Web marketers utilize many forms of business promotion and brand building techniques to grab the attention of consumers as well as prominent media houses. One such frequently applied and time-tested technique of business promotion is press release writing. Press releases are posted online by various corporate houses to disseminate information about the company and make people aware of their achievements, product/service launches etc. Unlike other forms of online brand promotion such as PPC and social media, a press release is treated more seriously by the readers. Journalists and consumers expect to see press releases of a company in the parent …

4 Reasons Using an SEO Expert in 2016 Rocks

Are you an online marketer? Do you feel like you have wasted your scarce resources creating a website? Welcome to the club. Of the many millions of websites created, only a few make any mark in their niche, reason? The owners don’t invest in search engine optimization (SEO). Creating a website without an SEO strategy is akin to opening a car dealership and then enclosing it behind a high wall. You need an SEO strategist to help you gain high ranking on search engines. You require organic traffic in order to place your website on the first page of search …

4 Foolproof but Easy Strategies Every SEO Expert Must Use

If your website is not ranking on the first page of search engine result pages (SERPs), it is highly likely that you have not optimized it for search engines. It is a pitfall most website owners fall into because once they design and launch, they sit back expecting Google and other search engines to notice. Well, however impressive your website looks it will not rank highly for its target keywords. Luckily there are some easy but solid strategies your search engine optimization (SEO) consultant can use for higher lead generation and sales conversion. Take a look: Double Prong optimization (Off-page …

Discover the Ways to Best Utilize Social Media and SEO Together in 2016

Everyone knows that social media and SEO work hand in hand, but if you ask SEO experts to clarify how these two works together, most of them will fail to provide a solid and informative answer. Let’s understand one thing first. There is no doubt that social signals affect search ranking, but that does not mean if you compose and share useful content, Google will be impressed. Once you post content on social media networks, your next goal is to promote that content so that it brings the desired search engine optimization results. If you want to amalgamate Social Media …

3 SEO Expert Tips for Simplifying Your Online Marketing Strategy

it can become overwhelming. This year, it is a good idea therefore to focus on making your strategy easier Numerous apps and products in general were launched and pushed throughout last year and the truth is to execute by focusing on what is most important. Simplifying your marketing strategy will make it impossible to take advantage of new technologies in more manageable doses. This is especially useful for the local business that may not have the budget or the time to spend money on every social media channel that is introduced into the market. Here are some SEO expert strategies …

3 SEO Expert Marketing Trends for 2016

Marketers are already feeling the pressure even as the online marketing field grows, refining itself with continuous changes. The coming year will see numerous developments come up. These are some of the expected trends for 2016. Links Will Remain Significant Brands are more likely to continue with the shift from backlinks for the sake of it to earning backlinks from reputable websites which will translate to a more positive impact on the brand. To build a high quality and valuable backlink profile like an SEO expert: Provide high-value content always Create an easy-to-navigate, well-designed website Promote content using social media …

How Google Analytics Can Be Used to Craft Social Media Posts

Social media network is a medium of communication which is utilized by a wide range of businesses to interact with their loyal as well as potential customers. Taking care of a social media campaign is not as easy as it may seem because you constantly need to post likable and sharable content to keep the visitors engaged. If you are a content writer and your responsibility is to post fresh content on Facebook, Twitter, Google+ etc. then after a certain time you are bound to feel frustrated and helpless. How can you find new topics every day? What will your …

How to Use an SEO Expert to Win Over Social Media Fans

A Pew Internet Research on social media has revealed the power these platforms have on businesses.  According to the study, 65% of adult Americans are now on social media which is a tenfold jump from 10 years ago. In fact, 90% of young adults use various social media platforms including Instagram, Facebook, Twitter, Google+, among others. As a suave business, you appreciate the power of visibility in raising your website’s ranking. Social signals from Google earn you high ranking and your SEO consultant will indeed use them as part of the marketing strategy. The idea is all about the possibility …